{"id":7590,"date":"2025-12-09T10:30:17","date_gmt":"2025-12-09T09:30:17","guid":{"rendered":"https:\/\/webwakeup.it\/?p=7590"},"modified":"2025-12-14T14:42:23","modified_gmt":"2025-12-14T13:42:23","slug":"how-a-local-event-generated-e30-in-revenue-and-250-new-leads-in-14-days-with-just-e150-in-ads","status":"publish","type":"post","link":"https:\/\/webwakeup.it\/en\/come-un-evento-locale-ha-generato-30-di-incassi-e-250-nuovi-contatti-in-14-giorni-con-soli-150e-di-ads\/","title":{"rendered":"How a local event generated over 301 TP3T in revenue and 250 new leads in 14 days (with just \u20ac130 in ads)"},"content":{"rendered":"

Following the viral success of authentic videos, a new phase of growth<\/h3>\n\n\n\n

A few months ago, Cannolia, the small Sicilian pastry shop in Scicli that made its freshly made warm cannoli<\/em>, taught us a simple yet powerful lesson:
\ud83d\udc49 imperfect but authentic videos can beat any flawless production<\/strong>.<\/p>\n\n\n\n

That strategy led to over 90,000 views on TikTok<\/strong> and more than 100,000 on Facebook<\/strong>, all organic.
But for us\u2014and for them\u2014it wasn\u2019t the end goal. It was just the first step.<\/p>\n\n\n\n

The new challenge?
Don't let anyone see you online, but bring real people into the store<\/strong>.
And turn a local event \u201cPanettone Extra<\/em>\u201d into a growth engine.
No social media drama.
Without videographers equipped with 8K cameras or TV studio lighting.
Only strategy, authenticity, and a \u20ac150 advertising budget.<\/strong><\/p>\n\n\n\n

\ud83c\udfaf The goal: to fill the event and build lasting relationships<\/h2>\n\n\n\n

Cannolia wanted:<\/p>\n\n\n\n

    \n
  1. Fill the Panettonissimo, with even more people participating than in previous years.<\/li>\n\n\n\n
  2. Generate new local leads who are genuinely interested.<\/li>\n\n\n\n
  3. Do it in a sustainable way, without wasting time or resources.<\/li>\n<\/ol>\n\n\n
    \n \n \n\t\n\n\n\n
    \n\u270b WHAT IF YOU COULD PUT EVERYTHING YOU'RE READING INTO PRACTICE RIGHT AWAY, WITHOUT ANY UPFRONT COSTS?\n<\/h6>
    \n

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    \u2699\ufe0f The hidden strategy behind the event<\/h2>\n\n\n\n

    We have built a hybrid campaign<\/strong> A balance between branding and performance, simple in form yet precise in logic.<\/p>\n\n\n\n

    1\ufe0f\u20e3 Authentic videos featuring a recognizable face: Davide.<\/strong>
    The videos were produced directly by David<\/strong>, the heart and soul of Cannolia: spontaneous, brilliant, and genuine in front of the camera.
    No script, just genuine passion and that quintessential Sicilian energy that makes it impossible not to smile when you watch him.
    We were only responsible for providing video guidelines<\/strong> and the editing and optimization for digital distribution<\/strong>, maintaining the authentic tone that had already worked online and now bringing it offline<\/em>, with a specific goal in mind: to bring the Cannolia experience to life.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    2\ufe0f\u20e3 Dedicated landing page + interactive social media forms<\/strong>
    The videos linked to a optimized event page<\/strong> for free registration, while at the same time a campaign<\/strong> with interactive forms integrated into the CRM<\/strong> generated local leads.
    Each contact automatically received a email thread<\/strong> every other day, when Davide\u2014once again\u2014told the story of the Cannolia Panettone<\/em> and the secret behind its craftsmanship.<\/p>\n\n\n

    \n
    \"\"<\/figure>\n<\/div>\n\n\n

    \ud83d\udcc8 The Results: When Strategy Drives Business Growth<\/h2>\n\n\n\n

    In the sun two weeks<\/strong>, and with just $130 advertising budget<\/strong>, the results speak for themselves:<\/p>\n\n\n\n